3R ZeroWaste · Climate-tech & Circular Economy

SUSTAINABLE GESTURES.EVERYDAY ACTIONS.MEASURABLE CLIMATE IMPACT.

Technology that transforms sustainable actions into measurable environmental and business impact.

01 — The 3R Vision

Sustainability is no longer just an obligation.

3R connects five forces that are usually managed in silos. When they work as one system, sustainable intent becomes verified action — and verified action becomes impact you can measure and report.

01
Technology
Platforms that make sustainable action easy to take and track.
02
Data
One reliable record of waste, resources and emissions.
03
AI
Insight and prediction that turn records into decisions.
04
Sustainability
Circular, low-carbon outcomes as the goal of every system.
05
Human Behaviour
Incentives and design that make good habits stick.

=3R

Measurable impactVerified, reportable outcomes for people and the planet.

Philosophy — Kar Bhala Toh Ho Bhala

Impact at a glance

Impact you can count.
Not just claim.

Every number on this console is drawn from verified engagements across businesses, industries, residential communities and schools.

3R Impact Console

260⁺
B2B Clients: 310⁺
Industries: 32⁺
RWAs: 35⁺
Schools

EnterpriseCorporate volunteers after a plogging drive
Community · RWAResidents pledging to make every day Earth Day
EducationSustainability awareness session at a school
EnterprisePlogging drive with corporate volunteers
CommunityTree plantation drive
CommunityColour-coded segregation bins at a community centre
EducationOutdoor awareness talk for students
CommunityTrail clean-up with young volunteers
EnterpriseRRR Centre launch
EnterpriseSegregation station set up at an office
CommunitySustainability fair
CommunityNeighbourhood clean-up drive
EnterpriseCorporate sustainability session
EducationStudents at a sustainability exhibit
RecoverySorting collected bottles for recovery
EnterpriseCorporate volunteers after a plogging drive
Community · RWAResidents pledging to make every day Earth Day
EducationSustainability awareness session at a school
EnterprisePlogging drive with corporate volunteers
CommunityTree plantation drive
CommunityColour-coded segregation bins at a community centre
EducationOutdoor awareness talk for students
CommunityTrail clean-up with young volunteers
EnterpriseRRR Centre launch
EnterpriseSegregation station set up at an office
CommunitySustainability fair
CommunityNeighbourhood clean-up drive
EnterpriseCorporate sustainability session
EducationStudents at a sustainability exhibit
RecoverySorting collected bottles for recovery

Our Solutions

Technology built for measurable sustainability.

Find the right fit

How 3R works

One loop. From intent to verified impact.

01
MEASURE
Establish a data baseline for waste, resources and emissions across operations and communities.
02
ENGAGE
Bring employees, residents and students into the effort through digital participation.
03
ACT
Convert engagement into on-ground sustainable actions that are captured and verified.
04
REWARD
Recognise every verified action with incentives that make the behaviour stick.
05
IMPACT
Translate actions into measurable environmental and ESG outcomes, ready to report.

KarmaVerseby 3R

What if every sustainable action had a reward?

KarmaVerse turns sustainable gestures into meaningful engagement, rewards and measurable impact.

01Sustainable Gesture
02Verification
03KarmaCoins
04Rewards
05Measurable Impact

Explore KarmaVersekarmaverse.earth

Hi! Welcome to KarmaVerse

Technology

Powered by technology.
Designed for impact.

Technology isn't a department at 3R — it's the engine that makes sustainability measurable, scalable and engaging.

Capture: Data, cloud and automation bring field activity and operations into one reliable record.
Understand: AI and analytics turn that record into climate intelligence for better decisions.
Activate: Digital engagement puts that intelligence in people's hands — and rewards them for acting on it.

Data

Analytics

Cloud

Automation

Digital Engagement

Why 3R

Why organizations choose 3R

Technology-led
Technology is at the core of our sustainability solutions.
Data-driven
Turn sustainability activity into measurable intelligence.
Measurable
Focus on outcomes, not just activities.
Scalable
Designed for businesses, communities and ecosystems.
Human-centered
Make sustainable behaviour easier and more engaging.

Our Team

People building the future of sustainable technology.

Founders, founding team & operators — a deep bench across ESG, AI/tech, operations and business.

Founding team
Shiv Rao Challa
Founder & CEO
25 yrs ESG — Oil & Gas, Utilities, Infra across 12 countries. 3R Tech (M) PVT. Certified ESG Professional (IFCA), Sustainability, ESG Vision & Leadership.
Founding team
Jayashree Rao
CBO — 3R ZeroWaste
Zero-waste solutions expert. Driving ESG transformation & growth across UK & Europe. Leads UK/Europe business & ESG expansion.
Gourav Pati
ESG & Sustainability Lead
Environmental Sustainability Professional & Applied Geologist. Drives ESG, environmental compliance & CSR programmes.
Krishan Kumar
Waste Mgmt Operations Head
Waste-management operations specialist. Runs end-to-end collection, logistics & recycler network.
Founding team
Rama Shankar
Waste Executive Engineer
Waste-management engineer. Oversees segregation, processing & on-site execution across projects.
Shashi Shekhar
SDE-I
Frontend engineer crafting fast, intuitive interfaces. Optimizes user experience, UI systems & performance for KarmaCoin XP.
Founding team
Ayushi Singh
Founding Engineer
3+ yrs solving high-growth products. Full-Stack Architect & Growth Engineer. Leads product & engineering delivery for KarmaCoin XP.
Akash Prajapati
SDE-I
Backend engineer focused on robust, scalable services. Owns backend systems, APIs & data reliability.
Tanishq Pratap
QA Engineer
QA engineer. Drives test strategy, automation & release quality across the product.

Strong Leadership

Diverse Expertise

Proven Execution

Purpose Driven

Our Journey

From a foundation to a climate-tech ecosystem.

Swipe →

Jul 2020
3R ZeroWaste founded
Incorporated in Gurugram on 24 July 2020 by Shiv Rao Challa to do waste management differently.
Sep 2020
3RZW Environment Foundation
Non-profit arm set up on 25 September 2020 for awareness, plogging and community drives.
2020–25
A national movement
1,500+ plogging events and 17 lakh+ citizens reached directly across India.
2023
Circular Economy
CPCB-authorised e-waste recycler at IMT Manesar, with 500 tonnes a year of capacity.
Jan 2024
Enterprise Sustainability
Climate-proactive contract with Karma Lakelands, Gurugram, for zero-waste operations.
2026
KarmaVerse & global growth
Sustainability rewards app live on Google Play; India–UK FTA opens expansion to the UK.

Insights & Blog

Ideas for a circular, measurable future.

View all articles

Featured · EPR

6 Oct 2026 · 3 min read · 3R ZeroWaste Team

E-waste in India: what the E-Waste Management Rules ask of your business

Ahead of International E-Waste Day on 14 October, a plain-language guide to who the rules cover, how EPR certificates work and what bulk consumers must do with old electronics.

Read article

Events

Show up. Make it count.

Drives, workshops and conversations with the 3R and KarmaVerse community — on the ground and online.

Next upLive sustainability calendar

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Coming upLive · —

Global observances & UN climate summits — fetched live from Wikidata.

Our partners in impact

Trusted by Leading Organizations

Collaborating with global corporations, government bodies, educational institutions and industry leaders to accelerate sustainable impact across India.