About 3RZW

Built on everyday actions. Measured for real impact.

3R ZeroWaste brings together technology, data, AI and human behaviour to help businesses and communities turn sustainable intent into verified, measurable outcomes.

Many hands together holding a small globe with a growing plant

About 3RZW

Reduce. Reuse. Recycle — with technology.

3RZeroWaste® was founded to do waste management differently — turning India's growing waste into value through the circular economy.

Today we combine on-ground operations with technology, data and behaviour design, so that businesses, housing societies and schools can turn everyday sustainable actions into measurable environmental and ESG outcomes.

Enterprise sustainability & ESG
Circular economy & EPR
Community & school programmes
KarmaVerse rewards platform

Team in green shirts in front of an RRR Centre with bins

RRR Centre launch

Our Story

From neighbourhood drives to a climate-tech ecosystem.

We started on the ground — clean-up drives, segregation stations and awareness sessions with residents, students and corporate volunteers. Between 2020 and 2025, the 3RZW Environment Foundation ran activities across communities, schools and workplaces.

Every drive taught us the same thing: good intent fades unless action is easy, visible and rewarded. That insight became our technology platform and, eventually, KarmaVerse.

Volunteers with gloves and pickers collecting litter

Where it started

Our Journey

From a foundation to a climate-tech ecosystem.

Swipe →

Jul 2020
3R ZeroWaste founded
Incorporated in Gurugram on 24 July 2020 by Shiv Rao Challa to do waste management differently.
Sep 2020
3RZW Environment Foundation
Non-profit arm set up on 25 September 2020 for awareness, plogging and community drives.
2020–25
A national movement
1,500+ plogging events and 17 lakh+ citizens reached directly across India.
2023
Circular Economy
CPCB-authorised e-waste recycler at IMT Manesar, with 500 tonnes a year of capacity.
Jan 2024
Enterprise Sustainability
Climate-proactive contract with Karma Lakelands, Gurugram, for zero-waste operations.
2026
KarmaVerse & global growth
Sustainability rewards app live on Google Play; India–UK FTA opens expansion to the UK.

Our Mission

Make every sustainable action count — and be counted.

Our mission is to transform sustainable gestures and everyday actions into measurable climate impact, for organisations and individuals alike.

We believe sustainability is no longer just an obligation. It is an opportunity to build smarter businesses, stronger communities and a healthier planet — guided by a simple philosophy: Kar Bhala Toh Ho Bhala.

Measurable outcomes, not just activities
Participation that lasts beyond a campaign
Verified data you can report
Value for people and the planet

Kar Bhala Toh Ho Bhala

01 — The 3R Vision

Sustainability is no longer just an obligation.

3R connects five forces that are usually managed in silos. When they work as one system, sustainable intent becomes verified action — and verified action becomes impact you can measure and report.

01
Technology
Platforms that make sustainable action easy to take and track.
02
Data
One reliable record of waste, resources and emissions.
03
AI
Insight and prediction that turn records into decisions.
04
Sustainability
Circular, low-carbon outcomes as the goal of every system.
05
Human Behaviour
Incentives and design that make good habits stick.

=3R

Measurable impactVerified, reportable outcomes for people and the planet.

Philosophy — Kar Bhala Toh Ho Bhala

How 3R works

One loop. From intent to verified impact.

01
MEASURE
Establish a data baseline for waste, resources and emissions across operations and communities.
02
ENGAGE
Bring employees, residents and students into the effort through digital participation.
03
ACT
Convert engagement into on-ground sustainable actions that are captured and verified.
04
REWARD
Recognise every verified action with incentives that make the behaviour stick.
05
IMPACT
Translate actions into measurable environmental and ESG outcomes, ready to report.

Why 3R

Why organizations choose 3R

Technology-led
Technology is at the core of our sustainability solutions.
Data-driven
Turn sustainability activity into measurable intelligence.
Measurable
Focus on outcomes, not just activities.
Scalable
Designed for businesses, communities and ecosystems.
Human-centered
Make sustainable behaviour easier and more engaging.

Our Team

People building the future of sustainable technology.

Founders, founding team & operators — a deep bench across ESG, AI/tech, operations and business.

Founding team
Shiv Rao Challa
Founder & CEO
25 yrs ESG — Oil & Gas, Utilities, Infra across 12 countries. 3R Tech (M) PVT. Certified ESG Professional (IFCA), Sustainability, ESG Vision & Leadership.
Founding team
Jayashree Rao
CBO — 3R ZeroWaste
Zero-waste solutions expert. Driving ESG transformation & growth across UK & Europe. Leads UK/Europe business & ESG expansion.
Gourav Pati
ESG & Sustainability Lead
Environmental Sustainability Professional & Applied Geologist. Drives ESG, environmental compliance & CSR programmes.
Krishan Kumar
Waste Mgmt Operations Head
Waste-management operations specialist. Runs end-to-end collection, logistics & recycler network.
Founding team
Rama Shankar
Waste Executive Engineer
Waste-management engineer. Oversees segregation, processing & on-site execution across projects.
Shashi Shekhar
SDE-I
Frontend engineer crafting fast, intuitive interfaces. Optimizes user experience, UI systems & performance for KarmaCoin XP.
Founding team
Ayushi Singh
Founding Engineer
3+ yrs solving high-growth products. Full-Stack Architect & Growth Engineer. Leads product & engineering delivery for KarmaCoin XP.
Akash Prajapati
SDE-I
Backend engineer focused on robust, scalable services. Owns backend systems, APIs & data reliability.
Tanishq Pratap
QA Engineer
QA engineer. Drives test strategy, automation & release quality across the product.